According to Claude, there have been some 5000 substantive pieces since the start of 2026 published on looksmaxxing and its main protagonist, Clavicular.
You thought you were safe with New Models, you trusted us to not bring more looksmaxxing content into existence and yet here we are… bringing you not just a new episode that looks at this trend, but an entire new vertical we’re calling “CONTENT TODAY.”
The thing is, something interesting happens when there is a mass of media around a single theme — that theme becomes a place… or even a kind of informational commons, where all worlds intersect.
Content Today brings back something like our “NM Topsoil” of yore. For the format’s debut, Carly & Lil Internet metamap the mogging takescape, including lore-dives into the ‘00s proto-looksmaxxer Zyzz (RIP) and earlier pro-ana boards, as well as sidequests through the AW26 Gucci and Elena Velez runway shows. We also get Cath-pilled by the Vatican’s theorycore whitepaper in pursuit of how one man’s extreme algorithmic ascendence ≠ transcendence, and why this has captivated all.
