Sometime in the early 2010s, the internet started directing culture. No longer were magazine editors and record execs making stars; they were finding them online with the hope of capturing these artists’ viral successes.
Among that wave of internet-first creatives was the Bay Area’s Natassia Gail Zolot aka Kreayshawn, whose 2011 track & video Gucci Gucci was a massive hit that remains an epic encapsulation of that time.
Natassia talks to NM about early-'10s internet culture and how the ensuing rise of web2 social media majorly changed the terms of fame. In the decade since, Natassia has become something of a DIY HTML evangelist, attracting a new generation to a more underground internet with her site smile.rip.
